PUMA Back-To-School Campaign

Back-to-school season in 2024 felt different—I wasn’t just starting a new semester, I was preparing to study abroad. This campaign captured the excitement and uncertainty of stepping into something new, whether it’s a new class or a new country.

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For me, back-to-school has always been about fresh starts, personal growth, and embracing change. I wanted my content to feel real and relatable, reflecting the mix of emotions that come with new experiences. This campaign wasn’t just about going back to school—it was about moving forward with confidence.