Recruitment Brochure

I pushed the boundaries of traditional trifold brochures by creating an interactive roll-fold design that engaged readers. Each fold revealed a new layer of information, from an introduction to Delta Sigma Pi to member testimonials and key statistics about the fraternity. The tactile and visually appealing design encouraged interaction, making it a standout piece at recruitment events.

I approached the design of the roll-fold brochure with the goal of breaking away from traditional formats to create a more interactive and engaging experience. My creative process began with brainstorming ways to guide the reader’s journey through the brochure, ensuring each fold revealed a purposeful progression of information.